Holland & Hart has been a part of the food, beverage, and consumer products industries for decades, helping clients address legal issues that arise from farm to table and everything in between.

Our multidisciplinary practice brings together a wide range of experience from attorneys across the firm, to deliver informed, creative, and innovative solutions for navigating the complexities often faced by burgeoning brands.

We don’t just have clients in these industries. Our attorneys are highly active participants in the food, beverage, and consumer products communities. Our team is passionate about staying at the forefront of thought leadership in this arena to fully understand the nuances of this dynamic and ever-evolving industry. We are experienced and poised to fully immerse ourselves in our clients’ businesses to solve the most common challenges facing these industries today.

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Food, Beverage, and Consumer Products Client Results

  • Represented brands and investment funds in over two hundred consumer products venture and growth financing rounds.

  • Represented over one hundred consumer products brands in commercial agreements, trademark matters, regulatory matters, and other issues.

  • Represented both buyer and seller in numerous confidential private equity transactions.

  • Represented numerous emerging companies in convertible note, equity, and alternative financing transactions.

  • Represented Purely Elizabeth in multiple investment rounds, including a $50 million Series B round.

  • Represented Kitu Life dba Super Coffee in multiple investment rounds, including a $106 million Series C round. 

  • Represented Magic Spoon in multiple investment rounds.

  • Represented Partake Foods in multiple investment rounds.

  • Represented Planet Forward in multiple investment rounds.

  • Represented Rae Wellness in multiple investment rounds.

  • Represented ReGrained in multiple investment rounds.

  • Represented The Good Crisp Company in multiple investment rounds.

  • Represented Rowdy Mermaid Kombucha  in multiple investment rounds.

  • Represented Native Pet in multiple investment rounds.

  • Represented Shameless Pets in multiple investment rounds.

  • Represented The Pro’s Closet in multiple investment rounds.

  • Represented This Land, Inc. dba Sunday in multiple investment rounds. 

  • Represented Rubicon Bakers in its transaction with Trive Capital.

  • Represented Birdwell Beach Britches in multiple financing rounds.

  • Represented Iconic in numerous financing rounds.
  • Represented Frontman in its series seed financing round.

  • Represented ImpactVision in its acquisition by Apeel Sciences.
  • Represented Farm & Oven Snacks in its acquisition by Dewey’s Bakery.  

  • Represented CircleUp Growth Partners in connection with numerous debt and equity investments.

  • Represented Coefficient Capital in numerous debt and equity investments.

  • Represented Echo Capital in numerous debt and equity investments.

  • Represented NextWorld Evergreen in numerous debt and equity investments.

  • Represented PowerPlant Partners in numerous debt and equity investments.

  • Represented Ouray Sportswear, LLC in its sale to (and strategic partnership with) TSC Apparel, a CenterGate Capital portfolio company.

  • Represented Boulder Food Group in its fund formation and certain debt and equity investments. 

  • Represented Boulder-based client Goddess Garden Organics in its receipt of Series A funding from a mission-driven partner and fellow Certified B Corporation®, Renewal Funds.

  • Represented the Odell family members in the sale of their majority interests in Odell Brewing Company, Inc. to existing management and a newly formed employee stock ownership plan.

  • Represented Northwest restaurant franchise business in a $27 million asset sale.

  • Represented a national vitamin-manufacturing company in an asset sale.

  • Represented Dale Katechis and Oskar Blues Brewery, LLC in its recapitalization and partnership with Canarchy.

  • Represented Fishpeople Seafood in a double-wing merger as well as a subsequent private equity financing and credit facility. 

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One of nine firms nationwide named in 2017 by leading legal decision makers for “standout collaboration”

Recognized in Best Lawyers® and Chambers USA

Holland & Hart attorneys have consistently been recognized by Best Lawyers® and Chambers USA for providing quality, full service representation

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