Fortune 100 through emerging high-growth companies rely on Alex for strategic consulting to procure, protect, and optimize their brands.
As a versatile, trusted advisor, Alex counsels domestic and international clients on a broad spectrum of trademark portfolio management issues, including clearance, prosecution, enforcement, and litigation. He also helps clients navigate difficult copyright, internet, and advertising issues.
He works with founders and leaders of emerging companies to select and chart a course for strategic brand development. Alex also guides well-established national and international brands to enhance protection and enforcement with innovative solutions to combat infringement and counterfeiting.
An effective advocate, Alex represents clients in enforcement proceedings before the Trademark Trial and Appeal Board and in trademark and copyright litigation and appeals throughout the United States.
Alex rejoins Holland & Hart after practicing at the Denver and Seattle offices of an Am Law 50 firm where he most recently led the Colorado Trademark, Copyright, Internet, and Advertising practice since 2014.