Holland & Hart represented NextFoods, a pioneer in the functional food and beverage industry since 2006, in the merger of GoodBelly and Cheribundi. GoodBelly is an innovator of gut health dedicated to improving people's lives with intestinal balance, digestive wellbeing, and immunity support, and Cheribundi is a leader in natural sports nutrition products, specializing in natural tart cherry juice. Emil Capital Partners is the largest investor in the combined entity. The terms of the transaction were not disclosed.
The combined entity brings together two high growth companies and will seek to capture category and product synergies that will propel them to the forefront of the functional food and beverage trends by harnessing the power of whole-foods-based nutrition. As a combined entity, NextFoods will focus on growing its strategic channels. This includes ecommerce, sports, and growing retail opportunities with the scale to support over 20,000 retail locations for GoodBelly and Cheribundi products.
The Holland & Hart transactional team was led by Chuck Cotter, Sue Oakes, Brandon Carr-Montano, and Aisha May and included Ben Gibbons, Peter Perla, Trent Timmons, Conrad Kranz, and Candace Alai.
For more information, please see NextFoods’ press release.
Holland & Hart’s food, beverage, and consumer products team helps clients address legal issues that arise from farm to table and everything in between. Our clients include investors, entrepreneurs, producers, manufacturers, and distributors of food, beverage, and hospitality-related products and services.