Consumer brands and social media personalities rely on Emily to build IP portfolios and enforce against copycats and counterfeiters. Turn trademark portfolios into a genuine corporate asset.
With deep experience in intellectual property law, Emily helps clients establish strong trademark, copyright, and design-right foundations, and turn them into genuine corporate assets by developing cohesive portfolio strategies and execute practical enforcement plans aligned with business goals.
Emily regularly works with high-growth startups scaling their IP strategies, and with creators building digital brands, partnerships, and brand-extension opportunities.
Emily brings a dual perspective from serving as both in-house counsel for a consumer products company and as long-time outside counsel, which informs her pragmatic, and risk-based approach to brand protection. She advises clients confronting counterfeiters, impersonators, and bad actors who often operate behind privacy shields, across platforms, and in foreign jurisdictions. Her experience includes federal court litigation, TTAB actions, domain proceedings, coordinated online takedowns, and customs enforcement.
She also helps companies protect authentic distribution channels against gray market activity and supply-chain vulnerabilities, including related investigations, border trainings, and product seizures. Before joining Holland & Hart, Emily practiced at an Am Law 20 firm in New York and Boston.