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Craig Beaker


555 17th Street, Suite 3200, Denver, CO 80202

Craig delivers pragmatic counsel to local and international brand owners on the strategic use and protection of intellectual property assets.

Craig counsels start-ups and established brands in the outdoor recreation, entertainment, consumer products, and technology industries on a range of brand selection, clearance, protection, and enforcement issues.

Focusing on clients’ holistic business priorities, Craig develops and implements global trademark procurement strategies. He also represents clients before the Trademark Trial and Appeal Board in trademark opposition and cancellation proceedings.

In addition, he guides clients through business risk management decisions involving copyright, marketing and advertising, licensing, rights of publicity, and domain name issues. Craig also helps clients develop effective policing approaches to confront cybersquatting and malicious domain registrations.

Craig serves as co-leader of Holland & Hart’s Outdoor Recreation industry group, helping provide innovative, cost-effective, and practical legal advice to clients in the recreational and outdoor equipment industries.

Before joining Holland & Hart, Craig was a partner in the Denver office of an Am Law 50 firm.


  • Strategic Trademark and Copyright Portfolio Management
  • Trademark and Copyright Enforcement Programs
  • Trademark Trial and Appeal Board Proceedings
  • Trademark and Copyright Litigation
  • Copyright Counseling and Prosecution
  • Domain Name Policing and Management Strategies
  • Licensing


Bar Admissions


  • World Trademark Review (WTR) 1000 - The World’s Leading Trademark Professionals, Colorado, Bronze Band, 2022
  • Illinois Rising Star, IP Law, 2016-2017

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