Holland & Hart’s diverse team of trademark professionals handles all aspects of trademark protection, from acquisition and maintenance to enforcement of rights, including US and international portfolios.

Our team provides deep expertise across trademark search and clearance, prosecution, and enforcement of both traditional and non-traditional marks, domain name enforcement, online marketplace monitoring, and anti-counterfeiting, as well as advertising and marketing. Our robust team includes dedicated trademark attorneys, paralegals, and docketing specialists who deliver holistic support to meet clients’ needs.

In 2021, we filed 2,242 US trademark applications on behalf of our clients, successfully obtained 1,600 US trademark registrations, and managed more than 1,000 US and international Oppositions and Cancellations. We currently manage more than 38,000 global trademark records.

We represent a range of global brands across a spectrum of industries on trademark-related matters. Our clients, many operating in the technology, financial services, food and beverage, and consumer products industries, include brand owners of six of Forbes’ 2020 Top 100 World’s Most Valuable Brands.

Through technological solutions, innovative staffing strategies, and alternative fee arrangements, we continuously strive to deliver practical legal advice to brand owners faster, at a lower cost, and in a clearer, more actionable way.

Related Practices

Related Industries

Global Trademark Portfolio Management News

Global Trademark Portfolio Management Publications

Global Trademark Portfolio Management Recognition

  • Tier 3 national recognition for Trademarks: Non-Contentious by The Legal 500 United States 2022
  • National ranking for Trademark Law in 2022 U.S. News & World Report - Best Lawyers® "Best Law Firms"
  • Recognized in United States (National) for Trademark Prosecution by Managing Intellectual Property’s IP Stars 2021 
  • 11 trademark attorneys recognized in WTR 1000 2022
  • Recognized for Intellectual Property in Utah and Colorado by Chambers & Partners USA 2021
WTR 1000 Gold Tier Ranking for Colorado Since 2014

Awarded Gold designation by World Trademark Review 1000 – The World’s Leading Trademark Professionals

Four attorneys named in WTR Global Leaders 2021 Trademarks and Foreign Portfolio Management

Andrea Anderson

Scott Havlick

Ester Martín

Larry Tronco 


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