Skip to Main Content

Global Trademark Brand Management

Areas of Focus

Competing effectively in today’s global marketplace requires vigilant global trademark protection and brand management. 

From acquisition and maintenance through rights enforcement, Holland & Hart helps businesses build and protect their brands and IP portfolios worldwide. Our Trademark team provides deep expertise in trademark clearance, prosecution, and enforcement and domain name protection, and offer advice on online marketplace monitoring and anti-counterfeiting measures. 

Global brands need holistic guidance to achieve their objectives. We manage more than 40,000 global trademarks for clients across a range of industries, including the technology, financial services, hospitality, outdoor recreation, and consumer products sectors. Our clients include six of Forbes’ 2020 Top 100 World’s Most Valuable Brands. In addition, our clients rely on us to structure cutting-edge licensing, sponsorship, and endorsement deals, and marketing, advertising, promotions, and brand management campaigns.  

Using technology to enhance efficiency, innovative staffing strategies, and alternative fee arrangements, Holland & Hart meets clients’ needs with cost-effective, practical, actionable solutions. 


Unless you are a current client of Holland & Hart LLP, please do not send any confidential information by email. If you are not a current client and send an email to an individual at Holland & Hart LLP, you acknowledge that we have no obligation to maintain the confidentiality of any information you submit to us, unless we have already agreed to represent you or we later agree to do so. Thus, we may represent a party adverse to you, even if the information you submit to us could be used against you in a matter, and even if you submitted it in a good faith effort to retain us.