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Holland & Hart Adds Trademark Team of 10 from Perkins Coie

DENVER (Feb. 23, 2022)—Holland & Hart LLP is pleased to announce that six attorneys and four paralegals have joined the firm’s Trademark Group, expanding the depth of the firm’s nationally-recognized trademark practice.

The group of 10 joining the firm from Perkins Coie includes Partners Craig Beaker, Alex Garcia, and Andrew Roppel; Of Counsel Sabrina Danielson and Lisa Koenig; Associate Julie Kent; and Paralegals Olivia de PazGiovanna MazziniKristi Murray, and Josh Smith. Partners Garcia and Roppel will be located in the firm’s Boulder office and the remainder of the team will join the Denver office.

“We’re continuing to see increased demand from clients across the globe for our trademark and other intellectual property services. Expanding our intellectual property services by attracting high-caliber talent is one of the firm’s strategic priorities and we are thrilled to bring on this sophisticated trademark group to grow our client base and support our existing clients,” said Chris Balch, firm chair.

IP Practice Group leader Dan Glivar added, “This new team shares our innovative approach to the delivery of trademark, marketing, and branding services and brings synergies that will complement our existing trademark and broader IP teams.”

For Craig Beaker, “The strength and depth of Holland & Hart’s presence in the Outdoor Recreation, Consumer Products, and Technology industries are a major plus for my clients. I’m looking forward to collaborating with and adding value to the firm’s industry teams.”

Both Alex Garcia and Andrew Roppel practiced at Holland & Hart earlier in their careers. Garcia, who works with emerging and high-growth companies and Fortune 100 established brands notes, “Holland & Hart has a stellar reputation for its innovative delivery of trademark services. I—and my clients—are excited to leverage the automated technology solutions developed by the Trademark Group at Holland & Hart, which will allow our already exceptional team to provide responsive counsel even more efficiently.”

Roppel combines four years of experience working at the USPTO with over 20 years in private practice to provide strategic portfolio management counsel to clients in the Computer Hardware and Software, Food and Beverage, and Engineered Products industries. On returning to Holland & Hart, Roppel comments, “I’m excited to rejoin the firm and work again with these skilled, business-savvy colleagues.”

About Holland & Hart’s Intellectual Property Practice
Holland & Hart’s Intellectual Property clients include some of the most innovative and recognizable brands in the world, across the technology, media, consumer products, medical devices, retail, food and beverage, hospitality, sport and outdoor recreation, and pharmaceutical industries. The firm represents Fortune 500 companies and private brands with large, international portfolios or complex technology or IP needs, through to emerging growth organizations.

About Holland & Hart
Founded in 1947, Holland & Hart is a full-service Am Law 200 firm with offices in eight states and in Washington, D.C. We deliver integrated legal solutions to regional, national, and international clients of all sizes in a diverse range of industries. For more information, visit


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