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Sponsorships and Promotion Transactions

Areas of Focus

What’s in a name? Everything. We help establish, build, and protect it. 

Holland & Hart’s sponsorship and promotions transactions team handles spokespersons and endorsements, marketing, promotions, and related brand management and licensing programs and campaigns. From complex strategic alliances to individual endorsements and testimonials, we help clients navigate artist, brand, property, and talent sponsorships and promotions. 

We work with clients to make the most of their brands, and support their most important public ambassadors, including professional athletes, actors, publishers, musicians, producers, and composers. This includes negotiating business partnerships unique to the entertainment, media, and sports industries. 

In addition, we help to commercialize proprietary assets through our intellectual property team, which includes practitioners with expertise in trademark, copyright, and patent prosecution and enforcement. 


Unless you are a current client of Holland & Hart LLP, please do not send any confidential information by email. If you are not a current client and send an email to an individual at Holland & Hart LLP, you acknowledge that we have no obligation to maintain the confidentiality of any information you submit to us, unless we have already agreed to represent you or we later agree to do so. Thus, we may represent a party adverse to you, even if the information you submit to us could be used against you in a matter, and even if you submitted it in a good faith effort to retain us.