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Matthew (Matt) Abell


555 17th Street, Suite 3200, Denver, CO 80202

Matt guides his clients in developing and implementing intellectual property protection and commercialization strategies for building brand and product/service value.

His clients include Fortune 500 and emerging growth companies and brands across the information technology, communications, media, food and beverage, medical air transportation, and healthcare industries.

Matt focuses on the legal matters surrounding sponsorship, marketing and promotions, proprietary rights licensing, technology transfer, and multi-media rights monetization. His aim is to provide legal counsel that is synergistic with his clients’ business objectives.


Sponsorship and Promotions

Matt has vast experience drafting and negotiating sponsorship and marketing transactions, including deals involving:

  • Major professional sporting leagues, such as the NFL, MLB, NBA, NHL, NASCAR, PGA, and MLS
  • NCAA universities and colleges with nationally recognized athletic programs 
  • World-renowned sports venues 
  • A-list celebrities and artists

Matt has advised clients on transactions involving Madison Square Garden, LA Dodgers, New York Knicks, New York Rangers, Kansas City Chiefs, Green Bay Packers, LA Galaxy, Cleveland Indians, Milwaukee Bucks, Jimmie Johnson, Jeff Gordon, Ian Poulter, Union of European Football Associations (UEFA), Fédération Internationale de Football Association (FIFA), Ultimate Fighting Championship (UFC),, The Roots, Gorillaz, Guns N’ Roses, Alabama Shakes, and high-profile NCAA athletic programs such as Duke University, University of Kentucky, and Syracuse University.

Programming and Broadcast Rights
  • Matt assists clients in transactions securing video and online digital programming and broadcast rights, partnering with content providers such as the NFL, MLB, MLS,  ESPN, and the NCAA
Technology Transfer and Multi-Media Licensing
  • Matt focuses on the transfer and licensing of a variety of technologies and intangible assets. His experience includes drafting and negotiating multi-media and traditional licensing agreements as well as patent and know-how licenses and transfers. His technology transfer practice includes work in the cable, life sciences, software, consumer electronics, household products, and e-commerce industries.




Speaking Engagements


Bar Admissions


  • The Best Lawyers in America© Copyright Law, Trademark Law, 2013-2023
  • Colorado Super Lawyers®, Intellectual Property, 2018-2019
  • Colorado Super Lawyers® Rising Stars, Intellectual Property, 2011

Professional and Civic Affiliations

  • International Trademark Association, Member
  • American Bar Association, Trademark and Copyright Section, Member
  • Colorado Bar Association, Trademark and Copyright Section, Member

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