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February 11, 2022

Holland & Hart Represents Selling Simplified Group, Inc. in Acquisition by IDG Communications, Inc.

Holland & Hart represented Selling Simplified Group, Inc., a versatile Marketing-as-a-Service platform that provides lead generation products, data services, and analytics, in its acquisition by IDG Communications, Inc. (now dba as Foundry), a leading technology, media, data, and marketing services company.

The acquisition of Selling Simplified allows Foundry to add contact and account level AI- powered lead generation capabilities to its expanding suite of intent-based marketing technologies. The transaction also makes the two companies the largest provider of B2B tech leads globally and offers a dynamic approach to driving success for clients.

The Holland and Hart transactional team was led by corporate partner Sam Edwards and included assistance from Nicki Cerasoli and Anton Krayniy, with subject matter expertise provided by Peter Perla, Josh Allgeier, Ben Gibbons, Rich Spilde, Matthew Cavarra, and Mark Wiletsky.

For more information, please see Foundry’s press release.

Holland & Hart’s Corporate attorneys have extensive experience advising clients from start-ups to public companies, at all stages of development, in a diverse range of industries including technology, energy and resources, finance, healthcare, gaming, outdoor recreation, animal health, construction and building materials, aerospace, and food, beverage, and consumer products industries.


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