Skip to Main Content

Holland & Hart Represents SAF Holdings, LLC in Acquisition by First National Bank of Omaha

Holland & Hart represented SAF Holdings, LLC and its wholly owned subsidiary AmeriFirst Home Improvement Finance, LLC (AmeriFirst), in its acquisition by First National Bank of Omaha (FNBO). FNBO acquired substantially all assets of SAF Holdings and AmeriFirst. The terms of the transaction were not disclosed.

AmeriFirst will operate as AmeriFirst, a division of FNBO, and existing AmeriFirst employees will become FNBO employees following the acquisition. AmeriFirst is a leading originator and servicer of consumer home improvement loans in a nearly $150 billion market. Entering this market expands FNBO’s existing point-of-sale lending capabilities, adding to its robust credit card and buy now pay later programs.

The Holland & Hart transactional team was led by Fritz Battcher, with assistance from Adam Cohen, Colin Oldberg, Cris Wilcoxon, and David Garcia.

For more information, please see FNBO’s press release.

Holland & Hart’s Corporate attorneys have extensive experience advising clients from start-ups to public companies, at all stages of development, in a wide variety of transactions, and in a diverse range of industries including banking, technology, healthcare, energy and resources, gaming, outdoor recreation, animal health, construction and building materials, aerospace, and food, beverage, and consumer products industries.


Unless you are a current client of Holland & Hart LLP, please do not send any confidential information by email. If you are not a current client and send an email to an individual at Holland & Hart LLP, you acknowledge that we have no obligation to maintain the confidentiality of any information you submit to us, unless we have already agreed to represent you or we later agree to do so. Thus, we may represent a party adverse to you, even if the information you submit to us could be used against you in a matter, and even if you submitted it in a good faith effort to retain us.