11/23/2009

What New FTC Rules for Word of Mouth Marketing Mean for Your Business

What New FTC Rules for Word of Mouth Marketing Mean for Your Business

Concerned that consumers may not understand the connections between advertisers and compensated bloggers and posters, the Federal Trade Commission has released revised guidelines for companies using word-of-mouth marketing. Learn what it takes to stay out of trouble...

To read the full article:
SNEWS requires that you request a FREE subscription to their website to view this article. Please click here to complete the FREE subscription information. Once you log-in with your username and password, you can access the article at http://www.snewsnet.com/cgi-bin/snews/FTC_rules_for_word_of_mouth_marketing_112309.html.

DISCLAIMER

Unless you are a current client of Holland & Hart LLP, please do not send any confidential information by email. If you are not a current client and send an email to an individual at Holland & Hart LLP, you acknowledge that we have no obligation to maintain the confidentiality of any information you submit to us, unless we have already agreed to represent you or we later agree to do so. Thus, we may represent a party adverse to you, even if the information you submit to us could be used against you in a matter, and even if you submitted it in a good faith effort to retain us.