Skip to Main Content


Managing Intellectual Property

User-friendly? Strategies for navigating the USPTO's use audits for global brand owners

Republished with permission. This article was originally published in Managing Intellectual Property magazine (January/February 2019).

The USPTO in 2017 began randomly auditing trademark registrations. Andrea Anderson provides tips for what to do if you are audited.

The USPTO’s rigid proof of use requirements have long vexed brand owners based outside the US, given the challenge of producing acceptable specimens of use that satisfy the Office’s detailed and somewhat arbitrary requirements. The impact and reach of these use requirements is about to increase significantly as the USPTO embarks on a program to audit US trademark registrations to verify use in US commerce.

Andrea Anderson is a partner at Holland & Hart. She provides trademark-related strategic counsel to brand owners.

Please see full publication for more information: User-friendly? Strategies for navigating the USPTO's use audits for global brand owners.

This publication is designed to provide general information on pertinent legal topics. The statements made are provided for educational purposes only. They do not constitute legal or financial advice nor do they necessarily reflect the views of Holland & Hart LLP or any of its attorneys other than the author(s). This publication is not intended to create an attorney-client relationship between you and Holland & Hart LLP. Substantive changes in the law subsequent to the date of this publication might affect the analysis or commentary. Similarly, the analysis may differ depending on the jurisdiction or circumstances. If you have specific questions as to the application of the law to your activities, you should seek the advice of your legal counsel.


Unless you are a current client of Holland & Hart LLP, please do not send any confidential information by email. If you are not a current client and send an email to an individual at Holland & Hart LLP, you acknowledge that we have no obligation to maintain the confidentiality of any information you submit to us, unless we have already agreed to represent you or we later agree to do so. Thus, we may represent a party adverse to you, even if the information you submit to us could be used against you in a matter, and even if you submitted it in a good faith effort to retain us.