Skip to Main Content

Insight

05/05/2020
World Intellectual Property Review

‘Unbinding' Precedent: TM Protection for Packaging Color Schemes Now More Attainable

This article originally appeared in World Intellectual Property Review online, May 5, 2020.

In early April, the US Court of Appeals for the Federal Circuit handed a small but significant victory to trademark owners in a case involving color marks for product packaging.

In this World Intellectual Property Review guest article, Holland & Hart partner Andrea Anderson, whose practice focuses on strategic trademark counsel to some of the world’s largest brand owners, explores whether the Court’s ruling in In Re: Forney will make it easier for owners of asserted packaging color to obtain federal trademark protection.

Please click here to read the full article: ‘Unbinding’ precedent: TM protection for packaging colour schemes now more attainable.

DISCLAIMER

Unless you are a current client of Holland & Hart LLP, please do not send any confidential information by email. If you are not a current client and send an email to an individual at Holland & Hart LLP, you acknowledge that we have no obligation to maintain the confidentiality of any information you submit to us, unless we have already agreed to represent you or we later agree to do so. Thus, we may represent a party adverse to you, even if the information you submit to us could be used against you in a matter, and even if you submitted it in a good faith effort to retain us.