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World Intellectual Property Review

‘Unbinding' Precedent: TM Protection for Packaging Color Schemes Now More Attainable

This article originally appeared in World Intellectual Property Review online, May 5, 2020.

In early April, the US Court of Appeals for the Federal Circuit handed a small but significant victory to trademark owners in a case involving color marks for product packaging.

In this World Intellectual Property Review guest article, Holland & Hart partner Andrea Anderson, whose practice focuses on strategic trademark counsel to some of the world’s largest brand owners, explores whether the Court’s ruling in In Re: Forney will make it easier for owners of asserted packaging color to obtain federal trademark protection.

Please click here to read the full article: ‘Unbinding’ precedent: TM protection for packaging colour schemes now more attainable.


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