This article originally appeared in World Intellectual Property Review online, May 5, 2020.
In early April, the US Court of Appeals for the Federal Circuit handed a small but significant victory to trademark owners in a case involving color marks for product packaging.
In this World Intellectual Property Review guest article, Holland & Hart partner Andrea Anderson, whose practice focuses on strategic trademark counsel to some of the world’s largest brand owners, explores whether the Court’s ruling in In Re: Forney will make it easier for owners of asserted packaging color to obtain federal trademark protection.
Please click here to read the full article: ‘Unbinding’ precedent: TM protection for packaging colour schemes now more attainable.