09/22/2017

ICONIC Protein Raises $8 Million to Boost Product Innovation and Nationwide Growth

Holland & Hart’s Food and Beverage team represented client ICONIC Protein, a company known in the beverage industry for their fast-growing line of hormone, antibiotic, and preservative free protein drinks made with grass-fed dairy, in connection with the company raising $8 million in a funding round led by private equity firm KarpReilly. The funding will allow ICONIC to launch new product innovation and expand nationwide by building out its senior leadership team – including beverage entrepreneur Bill Moses as executive chairman – and expanding its positioning as one of the only protein drink brands with a large and growing female audience who turn to the company’s products as a grab-and-go snack in a bottle.

Led by Chuck Cotter, the Holland & Hart team included Chris Myers, Catherine Walsh, and Louise Mousseau.

For more information, please see ICONIC’s press release.

DISCLAIMER

Unless you are a current client of Holland & Hart LLP, please do not send any confidential information by email. If you are not a current client and send an email to an individual at Holland & Hart LLP, you acknowledge that we have no obligation to maintain the confidentiality of any information you submit to us, unless we have already agreed to represent you or we later agree to do so. Thus, we may represent a party adverse to you, even if the information you submit to us could be used against you in a matter, and even if you submitted it in a good faith effort to retain us.