07/01/2020, 6/30/2020

Hope Hamilton Discusses Recent SCOTUS Trademark Case Rejecting USPTO's Rule that Brands with ".com" are Generic

Holland & Hart trademark attorney Hope Hamilton shares insights with several media outlets, discussing the recent SCOTUS opinion in favor of Booking.com in USPTO v. Booking.com, ruling that brands with a combination of a generic word and ‘.com’ are not automatically generic. She provides a practitioner’s perspective on how the decision was “predictably narrow” and includes best practice tips for brand owners to choose a distinctive mark and avoid descriptive marks, which will make a company’s intellectual property rights stronger and easier to enforce.

Click here to read the World Trademark Review July 1 article entitled, “’A Victory for Any Brand Owner That Has Invested to Build a Brand’: Booking.Com and Legal Experts React to Supreme Court Decision” (Subscription needed).

Click here to read IPWatchdog’s June 30 article entitled, “The Consumer is King: High Court Sides with Booking.com, Rejecting Per Se Test for Generic.Com Trademarks.”

Click here to read the IP Law Daily July 1 top story entitled “U.S.: BOOKING.COM is registrable for hotel reservation services” (Subscription needed).

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