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Holland & Hart Represents The Ortega Group in Acquisition by Tinuiti

Holland & Hart represented The Ortega Group LLC, a Seattle-based premiere Amazon consulting agency that specializes in strategic account management and operational services, in its acquisition by Tinuiti Inc., the largest independent performance marketing firm across the Triopoly of Amazon, Google, and Facebook. Terms of the transaction were not disclosed.

The strategic acquisition brings together Ortega’s over 60 years of combined expertise of insider Amazon HQ tribal knowledge with Tinuiti’s full-funnel Amazon marketing services. The combined offering creates the industry’s most robust full-service Amazon and marketplace program.

The Holland & Hart Ortega Group transactional team was led by was led by Salt Lake City-based partner, Marc Porter, with assistance from Peter Perla, Scott Baird, Sanna Deerrose, Tracy Gray, Elizabeth Roberts, Nate Runyan, Lindsay Silber, and Trent Timmons.

For more information, please view Tinuiti’s and Ortega Group’s joint press release.

Holland & Hart’s Corporate attorneys have extensive experience advising clients at all stages of development, from start-up to public companies, in a diverse range of industries, including technology, finance, healthcare, energy and resources, gaming, outdoor recreation, animal health, construction and building materials, aerospace, and food, beverage, and consumer products industries.


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