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Holland & Hart Represents Snaps in Acquisition by Quiq

Holland & Hart represented Snaps, a New York-based company that specializes in Conversational AI and NLP-powered automation, in its acquisition by Quiq, a leading customer engagement provider used by many consumer brands to power digital customer conversations. The acquisition will accelerate the companies' shared vision of enabling the next generation of digital conversations with AI and asynchronous messaging. The terms of the transaction were not disclosed.

The combined company will provide global brands with a proven, robust software platform and services enabling conversational commerce and digital conversations on more than twelve messaging channels including SMS, web chat, Apple Business Chat, Google’s Business Messages, Instagram, Facebook Messenger, and WhatsApp. Brands will be able to design, deploy, and optimize AI automation across these channels and offer a seamless handoff to human agents to close sales opportunities or resolve complex service requests. For brands that need help designing and deploying automation, Snaps’ expertise is available through a full suite of services, from conversational design to technical and business consulting to help brands achieve their desired outcomes.

The Holland & Hart transaction team was led by Salt Lake City-based corporate partner Marc Porter and included Scott Baird, John Ludlum, Peter Perla, Trent Timmons, Lindsay Silber, Tracy Gray, and Nate Runyan.

For more information, please see Snaps’ press release.

Holland & Hart’s Corporate attorneys have extensive experience advising clients at all stages of development, from start-up to public companies, in a diverse range of industries, including technology, finance, healthcare, energy and resources, gaming, outdoor recreation, animal health, construction and building materials, aerospace, and food, beverage, and consumer products industries.


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