08/19/2021

Holland & Hart Represents Kitu Super Brands Inc. in Series C Financing

Holland & Hart represented health-focused beverage maker Kitu Super Brands Inc., maker of Super Coffee, Super Creamer, and other beloved better-for-you products, in a $106 million Series C financing round. The round was led by Durable Capital Partners with participation from Radcliff Companies and LivWell Ventures, as well as individual investors Dave Burwick (Boston Beer Co. CEO), Dave Peacock (Schnuck Markets COO and former Anheuser-Busch President), Clayton Christopher (Deep Eddy Vodka and Sweet Leaf Tea Co. co-founder), Brian Goldberg (former Chief Financial Officer of Amplify Snack Brands Inc.), and the family office of Nutrabolt Chief Executive Officer Doss Cunningham.

Kitu Super Brands plans to use the funding to expand product distribution within convenience and mass channels, as well as invest in national advertising and brand-building efforts.

The Holland & Hart transaction team was led by food, beverage, and consumer products partners Chuck Cotter and Finity Jernigan, with support of team members Holly Ellsworth, Kristiana Lubomirova, and Candace Alai.

Holland & Hart’s food, beverage, and consumer products team helps clients address legal issues that arise from farm to table and everything in between. Our clients include investors, entrepreneurs, producers, manufacturers, and distributors of food, beverage, and hospitality-related products and services.

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