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Holland & Hart Represents Infomedia in its Acquisition of SimplePart

Holland & Hart represented Infomedia Ltd, and its wholly owned subsidiary IFM Americas Inc., in its $45 million acquisition of SimplePart, LLC. Infomedia is an Australian-based SaaS platform provider of parts, service, and data insights solutions to the global automotive industry. SimplePart designs, implements, and manages consumer-facing e-commerce programs in the US and Canada for many of the world’s top automakers.

By adding e-commerce to its core global offering, the strategic acquisition allows Infomedia to further penetrate the automaker parts ecosystem and transforms its presence in the Americas. Under the terms of the agreement, Infomedia acquired 100% of SimplePart for a purchase price comprising upfront consideration of USD $24.5 million, plus an earn-out of up to USD $20.5 million which will be calculated based on SimplePart’s EBIT over three years.

The Holland & Hart transaction team was led by corporate attorneys Amos Barclay, Nate Davis, and Byron Crowe, with assistance from Will Vlautin, Sarah Ritchey Haradon, David Glynn, Tracy Gray, Hao Wang, Benjamin Gibbons, and Mark Wiletsky.

For more information, please see Infomedia’s press release.

Holland & Hart’s Corporate attorneys have extensive experience advising clients from start-ups to public companies, at all stages of development, in a diverse range of industries including technology, finance, healthcare, energy and resources, gaming, outdoor recreation, animal health, construction and building materials, aerospace, and food, beverage, and consumer products industries.


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