Holland & Hart represented client ActiveProspect, Inc., a leading SaaS platform for consent-based marketing, in its acquisition of LeadsBridge, the leading provider of integration software between popular lead generation avenues like Facebook, Google, and LinkedIn and their clients' CRMs. The terms of the transaction were not disclosed.
ActiveProspect, based in the U.S., and LeadsBridge, based in Europe, will now be an international team, servicing customers across many industries spanning the globe. LeadsBridge’s integration services combined with ActiveProspect’s lead optimization and compliance solutions accelerates ActiveProspect’s vision of building a comprehensive platform for consent-based marketing, the practice of only contacting consumers who have given prior express written consent.
Holland & Hart’s multi-state transactional team was led by Reno-based partner David Garcia and included transactional attorneys Chris Myers and Elliot Weiss, with subject matter expertise and support from Sarah Ritchey Haradon, Dora Lane, John Ludlum, Lindsay Silber, Joe Dalia, Trent Timmons, Hao Wang, and Lori Argall.
For more information, please see ActiveProspect’s press release.