Clients rank Holland & Hart 72 among an elite group of law firms in the recently released BTI Brand Elite 2016: Client Perceptions of the Best-Branded Law Firms report, which identifies the law firms with the best brands according to corporate counsel and legal decision makers. The rankings include over 400 law firms as determined by more than 635 in-depth interviews at the world’s most influential companies.
According to the BTI report, Holland & Hart is ranked a “Leading Brand Builder,” one of only 57 firms with an outstanding upward trajectory in brand awareness. Corporate counsel identified nine key brand-related dimensions that influence their decision to select, consider and hire a particular law firm. The criteria include items like client/peer recommendation, firm value, industry leadership, innovation, and client service.