Holland & Hart has named Catherine Austin Chief Marketing and Business Development Officer. A member of the firm's executive leadership team, Catherine leads Holland & Hart's marketing, communications, and business development professionals across its 14 offices and serves as a strategic advisor to firm leadership, practice group leaders, and industry team leaders on client development and go-to-market strategy.
Catherine brings more than 20 years of senior leadership in law firm marketing and business development, having served as Chief Clients & Markets Officer at Dentons US, U.S. Chief Marketing Officer at Norton Rose Fulbright, and Chief Marketing Officer at Baker Botts. Across those roles, she has guided firms through periods of significant growth and change: she played a key role in Baker Botts's expansion into several international markets, led U.S. marketing following the combination that created Norton Rose Fulbright, and helped launch and execute Dentons's U.S. growth strategy, including the integration of five law firms.
Her track record centers on turning firm strategy into client results. She has built client team programs for firms' most significant relationships, launched industry-focused go-to-market initiatives, and introduced the data, competitive intelligence, and reporting capabilities for clearer visibility into client growth and business development performance.
Catherine will partner with firm leadership to align the firm's marketing and business development programs and strengthen how the firm goes to market organized around clients' businesses and industries.
“Catherine joins our leadership team at exactly the right moment," said Chris Balch, chair of Holland & Hart. “We‘re rolling out a new strategic plan that sets an ambitious course for the firm, and every part of it depends on understanding our clients and their markets better than anyone else. Catherine has done exactly that at some of the most respected firms in the country. She turns strategy into results, she leads teams that deliver, and we're excited to have Catherine driving our client and market strategy as we invest in the firm's future.”
"Firms that thrive stay relentlessly focused on their clients while embracing new ideas," Catherine said. "Holland & Hart has that focus, along with real momentum, an outstanding team, and a clear vision for where it's going. I'm excited to help turn that vision into results for our clients and our firm."
Catherine holds a Bachelor of Arts in English from Benedictine College. She is based in the firm's Denver office.
About Holland & Hart
Holland & Hart is a full-service law firm with more than 500 lawyers in 14 offices. Throughout the Mountain West, from coast to coast and beyond, Holland & Hart provides clients with astute legal counsel from a vantage like no other. For more information, visit hollandhart.com.