Health Law Webinar - Marketing Limits for Healthcare Providers

Federal and state laws place certain limits on the way in which healthcare providers may advertise or market their services. This program will provide an overview of some of the more relevant limits, including:

  • Application of fraud and abuse laws to marketing, including Stark, Anti-Kickback Statute, and Civil Monetary Penalties Law.
  • Joint marketing programs between hospitals and referring physicians.
  • HIPAA limits on marketing, fundraising, and the manner in which you communicate with patients.
  • Telemarketing restrictions, including recent changes to the Telephone Communications Protection Act (“TCPA”).
  • OIG concerns with “white coat marketing”.
  • Common prohibitions in state medical practices acts.
  • Impact of state consumer protection laws.
  • Government limits on direct contacting of beneficiaries for DMEPOS and other situations.

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