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Lian Ernette


1800 Broadway, Suite 300, Boulder, CO 80302

Lian focuses her practice on trademark prosecution and enforcement for global brands within the food and beverage, retail, and technology industries.

Lian counsels clients on trademark selection and clearance, and on strategies for securing, maintaining, and enforcing their trademark portfolios. She has constructed and executed comprehensive global trademark strategies, including representing clients in enforcement matters around the world, before the TTAB and in federal district courts. Lian also assists clients on building, maintaining, and protecting client brands, copyrights, and leveraging their IP assets effectively. 

Before joining Holland & Hart, Lian worked for a boutique IP law firm in Chicago, Illinois and served as a judicial extern for Judge Sharon J. Coleman in the U.S. District Court for the Northern District of Illinois.


  • Strategic Trademark Portfolio Management
  • Trademark and Copyright Enforcement Strategies
  • Federal Trademark and Copyright Litigation
  • Domain Name Disputes and TTAB Disputes


Bar Admissions

Professional and Civic Affiliations

  • International Trademark Association (INTA), Member
  • Minority Corporate Counsel Association, Member
  • Esports Bar Association

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