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Finity Jernigan


1800 Broadway, Suite 300, Boulder, CO 80302

Finity is a go-to advisor for emerging growth companies and venture capital and private equity funds in the consumer products industry, including food, beverage, skincare, cosmetics, and other natural products.

Finity works closely with funds, brands, and entrepreneurs at all stages of the corporate lifecycle, from start-up and capital raising through ultimate exit. She helps companies access liquidity from venture capital and private equity funding at crucial stages of growth, and advises funds on investments in, and acquisitions of, companies in the consumer products space.

Finity partners with clients to achieve their visions of success, whether it be expanding into new product lines or markets, positioning a business for sale, or pursuing opportunities for merger or acquisition.

Before rejoining Holland & Hart, Finity was a shareholder in the Venture Capital & Emerging Growth practice at Polsinelli PC. She has also practiced at Gibson, Dunn & Crutcher LLP and as an Assistant Attorney General for the State of Colorado before originally joining Holland & Hart in 2016.


Bar Admissions


  • BizWest Boulder Valley 40 Under Forty Leaders, 2022

Professional and Civic Affiliations

  • Naturally Boulder, Member
  • Naturally Austin, Member
  • Women of M&A Network, Member
  • Women on Boards Project, Advisor 
  • Colorado Food Works, Former Board Member
  • Adjunct Professor—Introduction to Business course, Center for Education on Social Responsibility at the University of Colorado, Leeds School of Business, 2012-2014
  • Texas Law Review Association, Executive Director, 2007-2008
  • Texas Law Review, Administrative Editor, 2006-2008

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