Person Photo
Person Photo

Alexandra Hodson


800 W. Main Street, Suite 1750, Boise, ID 83702

Alex focuses her practice on all aspects of trademark law, working with brand owners of local start-ups and multinational corporations alike. 

Alex guides her clients through the intricacies of foreign and domestic trademark portfolio management, enforcement, and litigation. She works closely with foreign counsel across the world to execute portfolio strategies that drive and protect brand value for her clients. When litigation is unavoidable, Alex is prepared to represent her clients before the TTAB and federal courts across the United States.

In addition to her trademark practice, Alex is an adjunct professor for the Entrepreneurship Law Clinic at the University of Idaho College of Law, where she lectures on intellectual property law and prosecutes trademark applications with the USPTO on behalf of the program's clients.

Prior to joining Holland & Hart, Alex practiced intellectual property law and general litigation at Parsons Behle & Latimer and served as a law clerk to Justice Horton (retired) and Justice Moeller of the Idaho Supreme Court.


  • Trademark Enforcement Strategies
  • Federal Trademark and Copyright Litigation
  • Domestic and International Trademark Portfolio Management
  • Domain Name Management
  • Strategic Trademark Portfolio Management
  • Federal Court and TTAB Disputes
  • Domain Name Disputes


Bar Admissions

Court Admissions

Professional and Civic Affiliations

  • International Trademark Association (INTA), Member, 2019-Present
  • Idaho Women Lawyers
    • Community Service Committee, Co-Chair, 2020-Present
    • Retreat Committee, Co-Chair, 2021
  • Idaho State Bar
    •  Intellectual Property Law Section, Secretary, 2020-Present
  • The Women's and Children's Alliance, Ambassador, 2011-Present
  • Idaho Women's Business Center, Volunteer Lawyer

Unless you are a current client of Holland & Hart LLP, please do not send any confidential information by email. If you are not a current client and send an email to an individual at Holland & Hart LLP, you acknowledge that we have no obligation to maintain the confidentiality of any information you submit to us, unless we have already agreed to represent you or we later agree to do so. Thus, we may represent a party adverse to you, even if the information you submit to us could be used against you in a matter, and even if you submitted it in a good faith effort to retain us.