In an effort to maximize brand engagement, clients are embracing omni-channel marketing strategies and smart technology to reach their audiences.

At Holland & Hart, we understand that the ability to become and stay “top of mind” with your target market depends on savvy brand asset management, and the successful execution of marketing initiatives that convert interest into purchase.

Our team is here to help you navigate the legal issues that accompany them.

Our IP practice has built a dynamic team and deep bench of advertising, marketing, and sponsorship lawyers across a range of experience and billing levels, who are versed in and committed to the different aspects of the marketing mix. Between them, the group handles cutting-edge sponsorship, spokesperson/endorsement, marketing, advertising, promotions, and related brand management campaigns and licensing programs.

Clients that entrust Holland & Hart to support on the legal side of their marketing efforts include US household-name brands across the consumer goods and services, retail, media, and hospitality industries, among others. For the competitive, fast-paced, and highly technological environment in which our clients operate, simply providing a substantive knowledge of the law is not enough. We believe that to service our clients effectively, our legal advice needs to be given in the context of their objectives, in synergy with the demands placed on in-house legal teams by their own internal stakeholders. Our aim is to be a strategic business partner that our clients can rely on for practical, commercially astute legal advice.

How We Can Help 

  • Sponsorships and brand activation
  • Advertisement review, claims and substantiation
  • Promotions, contests, and sweepstakes
  • Omni-channel marketing campaign planning, strategy review, and clearance
  • Copy review
  • Talent/celebrity clearances, endorsements, releases, and testimonials
  • App development
  • Agency contracts
  • Public relations
  • Media and ad sales
  • Brand management
  • Consumer protection
  • Privacy law compliance

Advertising, Marketing, and Sponsorships Publications

Best Lawyers®: Technology Law Since 2012

Wendy Pifher: Technology Law, Greenwood Village, 2012-present

BTI's Law Firms with the Best Collaboration

One of nine firms nationwide named in 2017 by leading legal decision makers for “standout collaboration”


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