Effective advertising, labeling, and sales efforts are essential to the success of any business in any industry. Without expert legal guidance and defense, however, such activities expose businesses to a long list of highly specialized claims. All businesses have a legal obligation to make sure that any claims or representations they make are neither false nor deceptive.

At Holland & Hart, our lawyers focus closely on the wide range of federal and state laws related to the communication of information about a company’s products or services to consumers, the process by which those products and services are purchased, and the defense of companies against related claims.

Advertising, labeling, and sales claims can involve traditional areas of the law that govern print, radio, or television; direct mail and telemarketing; sales by independent distributors in the multi-level marketing sales model; as well as retail packaging and in-store displays.

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Advertising, Labeling, and Consumer Class Actions Publications

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