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When clients want counsel on privacy, security, and consumer protection issues, they turn to Ms. Gray. She works to protect the intellectual property rights of e-business clients on the use of social media, online advertising, risk assessments, content acquisition, online contracting, website audits, and promotional programs. Ms. Gray helps clients on a variety of intellectual property and privacy matters, including commercialization and protection strategies, portfolio development and management, licensing, distribution and outsourcing, corporate branding and trademark availability and prosecution, website development, promotional programs, strategic alliances and joint ventures, copyrights, and protection of trade secrets. Ms. Gray also advises clients on industry-specific regulations, standards and guidance that govern the use, collection and security of personal information, developing company policies, conducting data compliance audits, responding to data security breaches, and helping to create and implement privacy and security-related compliance strategies and programs. Since 2006, Chambers USA has recognized Ms. Gray as a leader in the intellectual property field in Colorado. From 2010 to 2012, she has been listed in the top band of lawyers in that ranking.
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| Advertising and Promotions |
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Advises on online privacy issues, and privacy and publicity rights
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Counsels clients on online marketing and email campaign issues
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Created sweepstakes programs, rules, participant, prize and release agreements for promotions involving international travel, reality program, and makeovers
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Developed multi-tiered loyalty programs for various types of clients
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Drafts and negotiates affiliate marketing and publishing agreements
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Serves as primary counsel for multi-channel retailer for all promotional campaigns, including gift cards, coupons, loyalty programs, sweepstakes, and contests
| | Intellectual Property |
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Conducts comprehensive intellectual property audits of company technology for pre-acquisition valuation
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Develops brand initiatives, intellectual property strategy and portfolio for multi-channel retailer
| | Licensing and Technology |
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Drafted content license agreements, software license and subscription agreements, support and maintenance agreements, software development agreements, clickwrap and shrinkwrap agreements, beta test site license agreements, distribution and reseller agreements, joint venture agreements, independent contractor and consulting agreements, non-disclosure and confidentiality agreements
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Drafted trade secrets and intellectual property license and transfer agreements, technology transfer agreements, marketing agreements, co-branding agreements, online advertising agreements, and network site license agreements
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Negotiated and drafted a variety of multi-media, e-commerce and licensing agreements, including advertising and affiliate agreements, strategic alliances, website development and ASP service agreements, and professional services agreements
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Provided counseling on and drafted web site privacy policies, social media policies, employee e-mail and web usage policies, online advertising agreements, and network site license agreements; promotional materials and sweepstakes
| | Privacy, Consumer Protection, and Data Management |
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Audited client operations to identify personal information collected, how it was handled, and what laws governed its treatment; drafted policies, training protocols, contract clauses and security measures
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Conducted privacy and security audits of multi-national companies and developed infrastructure to comply with international data protection legislation
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Handled and/or advised on over 100 data security breach incidents involving residents of all states, implicating numerous varying state laws and regulations
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Performed comprehensive review of company operations and websites and provided guidance on best practices and benchmarking
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Serves as privacy and compliance counsel for healthcare company, including training, privacy awareness programs, and preparation of data breach response plan
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Serves as privacy counsel for multi-channel retailer, provide counsel on new developments, regulations and legislation in the areas of online advertising, consumer privacy, social media, promotions, marketing, employment privacy, and data security
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- Member, Colorado Bar Association
- Member, Boulder County Bar Association
- American Bar Association
- Certified Information Privacy Professional, International Association of Privacy Professionals, 2005-present
- Clinical Advisor, University of Colorado Entrepreneurial Law Clinic
- Guest Lecturer, University of Colorado Leeds School of Business
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2013
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Interactive Marketing: Sweepstakes, Crowd Sourcing and New Media
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University of Southern California School of Law (J.D., 1991)
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Brown University (B.A., 1988)
- Honors degree in Art History
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