Holland & Hart's trademark practice group encompasses a wide array of subject areas. In addition to assisting clients in searching and clearing trademarks, we partner with clients to develop domestic and international enforcement and registration strategies aimed at maximizing the scope of rights for our clients' trademarks. Our attorneys also focus on Internet law, including domain name and online marketing, programs, sweepstakes and privacy issues. We have a substantial licensing and entertainment law practice where we help clients define, manage and license publicity rights, sponsorship rights and trademark rights.
Searching and Selection
Perhaps the most important aspect of trademark practice is proper searching and selection of trademarks. We work closely with our clients and their marketing groups or advertising agencies to assure that the most distinctive and defendable trademarks are selected. We pride ourselves on our fast turnaround for preliminary searches. As a result of our extensive volume of our trademark work, we receive (and pass on to our clients) significant discounts from our outside search vendors.