Innovation is so important to Sonic Innovations that they made it a part of their name. Sam Westover, Chairman and CEO of Sonic Innovations, provides digital hearing instruments to customers around the globe. The company's patented digital signal processing technologies are integrated into some of the smallest hearing instruments on the market.

Sonic Innovations uses Bluetooth® technology in their new product, sonicBLU, to convert their innovative hearing instruments into hands-free headsets for mobile phones. When a consumer receives a call, sonicBLU streams audio from the phone directly into the hearing instrument--without feedback or interference.

Sam is pictured here in Nine Mile Canyon, south of the Sonic Innovations corporate headquarters in Salt Lake City, Utah.